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May 19th, 2008
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. Views expressed by businesspeople claiming to know the secret of success in China vary wildly, from those (generally newcomers) who say that marketing and selling in China is ‘just like home’ through to those (usually those with at least a couple of years’ experience in China) who exaggerate the unique nature of Chinese business and Chinese people to such an extent that selling in China sounds like an impossibility. The reality is that these two positions are both equally crass and incorrect – there is no reason why a Western company with a flexible, patient and ‘listening’ approach to marketing and sales should not succeed in the Chinese market.
The first part of B2B International’s latest podcast series ” Marketing & Selling to Chinese Companies is published here today. The podcast is a 3-part series, with the next two instalments being published over the next two weeks.
For more information on this area or for more white papers, please visit our company website at www.b2binternational.com. Visit our b2b-blog for more audio content, free eBook, and much more.This podcast is brought to you by Business 2 Business Market Research Specialists
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 Marketing and Selling To Chinese Companies - Part 1 of 3 [14:44m]: Play Now | Play in Popup | Download
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May 13th, 2008
Get your iPods, Zune’s, and other assorted MP3 players at the ready. That’s right ladies and gentlemen, The Market Research Podcast is back.
2007 was an incredibly successful debut year for the Market Research Podcast and, after a few months working on new material - including a brand new audio book - we decided it was time to return.
Next Monday (19th May) sees the publishing of the first in a three-part podcast series on Marketing & Selling to Chinese companies. Following that, on the 9th June we will be starting the serialisation of our new free audio book “Questionnaire Design”.
Make sure you are subscribed to the podcast if you aren’t already - click here to subscribe:
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August 6th, 2007
After a year of very successful blogging and podcasting, The Market Research Podcast is taking a break for the summer. Don’t worry though, we won’t just be lounging about sunning ourselves (even if that were possible during the Great British Summer!) - we will be working hard at updating the site and recording a great deal more of the podcasts that you have come to know and love!
If you have any comments about the podcast, or have any ideas of what you would like to see on the Market Research Podcast, leave a comment below.
See you soon!
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July 9th, 2007
Welcome to the audio serialisation of “A Practical Guide To Market Research” written by Paul Hague, Managing Director of B2B International.
This chapter covers:
• The work carried out by market research executives, data analysts and interviewers.
• The professional bodies that represent the market research industry.
• The structure and organisation of market research agencies and suppliers.
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed.
This podcast is brought to you by Business 2 Business Market Research Specialists
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